Per this article from the "Silicon Alley Insider" yesterday, the outlook for online ad revenue is becoming more optimistic. Reading this article gave me hope until I read the article about the state of online advertising at the NYT...
Per the "Silicon Alley Insider", "Online display ad prices haven't fully recovered to last year's peak, but according to one source, they're getting there.
At the end of June, ad rates among the 6,000 Web publishers working
with ad-optimizing firm PubMatic were up 35% since a low point at the
beginning of the year. Rates climbed 15% between May and June.
“Although ad pricing has not returned to year-ago levels, the
industry has gone up consistently every month since January 2009. The
worst may be behind us,” says PubMatic CEO Rajeev Goel."
However, seems like the New York Times is still suffering and hasn't seen a turn around yet. "In its earnings announcement this morning, the company breaks out
Internet advertising revenues of $68 million, which is a 15.5 percent
drop from a year ago."
The topic of declining ad revenue is disconcerting to me as I attempt to make revenue projections as part of a project I am working on. On a positive note, it has forced me to seek out alternative revenue stream opportunities and/or to find other ways to show the value in investing in additional product development. So, the article from the Silicon Alley Insider definitely counters the negativity of the current situation at the NYT...hopefully this positive trend will be realized in my project!